Digital Marketing by MDIS

This programme is designed to provide individuals with the knowledge and practical skills to implement a digital marketing plan. This 2-Days, interactive training event is tailored to combine the fundamentals of marketing and its digital application using digital marketing tools to leverage and apply in the workplace.

Upon completion of this workshop, participants will be able to;

• The introduction of the digital marketing landscape
• The impact of digital marketing and its evolution in our workplace
• The various forms of the digital marketing mix and its application
• The ability to assess the effectiveness of a website
• The usage of social media marketing platform
• Ability to leverage on marketing tools of Facebook and LinkedIn
• The basics of SEO, application and analytics
• Understand the techniques of email marketing, content marketing and video marketing
• Gain the knowledge to craft and implement an effective digital marketing plan