CRS-Q-0035226-SVCF
Businesses looking to gain lasting competitive advantage are increasingly turning to create the differentiated customer experience. Effective customer interactions are hard to replicate and serve to increase customer loyalty.
Engineering service excellence involves more than just front-line customer service delivery. Strategising your entire workforce for service excellence is the way to go. Learn to develop a customer oriented, service strategy aligned with your organisation’s service intent, goals and business needs.
Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by the SkillsFuture Singapore (SSG).
- Gain knowledge and application skills to manage the service workforce within the organisation
- Establish the organisation’s talent management strategy for the service workforce
- Develop strategies to enhance productivity and engage staff
Establish talent management strategy which is aligned with the organisation’s vision, mission and values to achieve service excellence
- Create a talent management strategy that enhances business performance, employee retention and employee engagement, with components such as manpower resource planning, recruitment strategies, learning and development management, staff performance and rewards management, and staff engagement strategies
Establish strategies to enhance productivity of service workforce
- Implement strategies to enhance workforce productivity using process improvement approaches, job re-design, and training
Review talent management strategy to meet the diverse and changing needs of the organisation
- Evaluate existing talent management strategy to assess whether they are in line with organisational criteria
Participants will undergo experiential learning through mini-lectures, group discussions, role plays, quizzes, and videos.
This course is suitable for vice president, customer experience directors, regional directors, and marketing and communications directors.
Categories
Subjects
More Information
- (Local Institution) MDIS - Service Quality Centre
Add a review