This 2-Day course is designed to prepare individuals seeking to obtain the Google Analytics Individual Qualification (GAIQ) certification and leverage on Google Analytics effectively within their organisations. It focuses on the content most relevant to the current exam, including account structure, analytics terminology, attribution modelling, data collection / characteristics / management / reporting, filters, segments, multi-channel funnels, AdWords, Measurement Protocol, goals, and conversions (eg. e-commerce).
- Certify your proficiency in Google Analytics
- Develop a good practical understanding of various reports, metrics, and features of Google Analytics
- Be equipped with the skills and knowledge relevant to pass the GAIQ exam
Introducing Google Analytics
- Why digital analytics?
- How Google Analytics works?
- Google Analytics setup
- How to set up views with filters?
The Google Analytics layout
- Navigating Google Analytics
- Understanding overview reports
- Understanding full reports
- How to share reports?
- How to set up dashboards and shortcuts?
Basic reporting
- Audience reports
- Acquisition reports
- Behaviour reports
Basic campaign and conversion tracking
- How to measure custom campaigns?
- Tracking campaigns with the URL builder
- Use goals to measure business objectives
- How to measure Google Ads campaigns?
Data collection and processing
- Google Analytics data collection
- Categorising into users and sessions
- Applying configuration settings
- Storing data and generating reports
- Creating a measurement plan
Setting up data collection and configuration
- Organise your analytics account
- Set up advanced filters on views
- Create your own custom dimensions
- Create your own custom metrics
- Understand user behavior with event tracking
- More useful configurations
Advanced analysis tools and techniques
- Segment data for insight
- Analyse data by channel
- Analyse data by audience
- Analyse data with custom reports
Advanced marketing tools
- Introduction to remarketing
- Better targeting with dynamic remarketing
- Course review
Participants will undergo experiential learning through mini-lectures, case studies, group discussions, role plays, quizzes, and videos.
This course is suitable for:
- Individuals with few years’ of marketing communications experience who want to gain strategic digital analytics skills
- Business owners who want to make sense of data driven insights
- Digital marketers who want to strengthen the fundamentals of google analytics
- Brand managers whose roles involve the research, planning, development, delivery, and analysis of marketing communications
Categories
More Information
- (Local Institution) MDIS - Service Quality Centre
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