This instructor-led course is designed for those who want to prepare for the Google Ads Mobile certification. It covers the basic and advanced concepts, mobile fundamentals, bidding and targeting strategies, mobile ads, and measurement solutions.
We recommend that you have on-the-job experience running mobile ad campaigns to increase your chances of passing the exam.
The 2-Day Advanced Google Ads Mobile Certification course will guide you on:
- Mobile consumers and how your app or mobile site can help them make decisions
- Mobile-specific bidding and targeting strategies
- Mobile ad formats
- Measuring ad performance and conversion
- Certify your proficiency in Mobile Advertising
- Enhance your competency
- Gain an edge on competitors
- Improve your prospects
Mobile overview
- Five mobile advertising strategies
- Set up conversion tracking
- Drive more calls to your business: Google Best Practices
- Drive store traffic with location extensions
- Track offline conversions from online ads
- Optimising for Omni-Channel Performance
- Create ad text that appeals to users across devices
- Connect with mobile users: Google Best Practices
- Optimise your website for mobile
- Optimise your ads for mobile
- Finding the right mobile app users: Google Best Practices
Bidding and targeting
- About bid adjustments
- About keywords
- About device targeting
- About automated bidding
- About remarketing
Mobile ads
- Google Network
- Select extensions to use
- About mobile ads
- Show your ads in mobile apps
- About Universal App campaigns
- Increase mobile app engagement: Google Best Practices
Measurement
- About conversion tracking
- Set up conversion tracking
- Set up UAC differently depending on your goal
- About mobile app conversion tracking
- About phone call conversion tracking
- About using Firebase and AdWords together
- Track app conversions with Firebase
Take the Google Ads Mobile Certification exam
Participants will undergo experiential learning through mini-lectures, case studies, group discussions, role plays, quizzes, and videos.
Required
Participants should bring along personal laptops for the training.
This course is suitable for digital marketers, media planners, brand managers, and marketing professionals.
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More Information
- (Local Institution) MDIS - Service Quality Centre
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