Keyword research is the most significant part of digital marketing. It is imperative in any digital, social, content, and search (SEO and PPC) campaigns. Having the insights and foresight in selecting, planning, and developing the right key phrase is vital in creating a successful digital campaign for your brand.
This essential 1-Day Key Intelligence for Marketers course will empower marketers, brand managers, and digital strategists on the importance of targeting and researching the right search terms or key phrases to achieve maximum traffic on search engines and social media channels.
- Learn to execute successful keyword research and capture a desirable spot on the first page of a results page
- Apply keyword intelligence in website sitemap re-design, content marketing, social media (PPC and SEO) campaigns
- Use essential keyword research tools effectively to gain competitiveness
- Able to develop, refine, and map a set of keywords and align them to searcher intent and purchase cycle to strengthen your digital marketing campaigns
- Increase visibility in your mobile, social media, and video marketing channels
- Identify quick-wins and lost opportunities
Importance of keyword research
- Why keywords and keyword research are critical for success?
- Online searching begins with a keyword search
- The six principles of keyword research
- Keywords and the buying cycle
How to develop a successful keyword strategy?
- Keywords and the search funnel
- Benchmarking
- Keyword gap analysis
- Brainstorming: find all possible keywords
- Refine: identify high-potential keywords
Keyword measurement
- Defining metrics for success
- Measuring keyword performance
- Using PPC to test keywords and marketing messages
- Keyword ranking reports
- Keyword monitoring in Google Search console
- Keyword monitoring in Google Analytics
- Keyword monitoring in Social Listening tools
Participants will undergo experiential learning through mini-lectures, case studies, group discussions, role plays, quizzes, and videos.
This course is suitable for business owners, content marketers, digital marketers, marketing professionals, and brand managers whose roles involve the research, planning, development, delivery, and analysis of marketing communications.
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More Information
- (Local Institution) MDIS - Service Quality Centre
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