FBWMP - FOOD & BEVERAGE VISUAL MERCHANDISING PRESENTATION by NTUC LearningHub

With intense competition, F&B establishments must work doubly hard to win over customers and get them to make the purchase. With the off-lifting of restrictions in a pandemic, patrons are returning to dine-in. These customers have many choices to where they can eat in or take-away. Having attractive displays can be the first step to catch their attention, arouse interest, create the desire which hopefully translates to action in patronising the establishment. Merchandise presentation when properly executed can also be beneficial when promoting the dish/meal of the day and drive sales further to meet sales targets with faster turn-around time.

F&B staff who undergo this course can complete the visual merchandise presentation at a competent level, achieving better outcomes in a faster time, hence increasing efficiency. They will also be exposed to industry standards of visual merchandising covering safety, security, hygiene whilst striving for visual appeal aligned to their organisational guidelines.

Course Objectives

Upon course completion, learners will be able to:

• Prepare display of merchandise at display area following presentation guidelines and standards aligned to safety measures and procedures
• Arrange display by applying visual display principles of merchandise presentation with use of display/price labels and signage as per layout specification and/or planogram
• Maintain display that demonstrates visual appeal, safety, security and hygiene with use of appropriate tools and methods as per organisation’s maintenance guidelines
• Dismantle display with suitable tools and methods adhering to organisation’s standard operating procedures

Pre-requisites

Learners are expected to be:

• Able to listen and speak English at a proficiency level equivalent to the Employability Skills System Workplace Literacy Level 3
• Able to read and speak English at a proficiency level equivalent to the Employability Skills System Workplace Literacy Level 3
• Able to use Numeracy skills at a proficiency level equivalent to the Employability Skills System Workplace Numeracy Level 3
• In the F&B industry with minimum 6 months’ work experience
• Able to apply the following requirements relating to this unit which includes:
  - Workplace Safety and Health (WSH) Act
  - Environmental Public Health (Food Hygiene) Regulations
  - Majlis Ugama Islam Singapura (MUIS) Requirements (where applicable)

Course Outline

LU1: Prepare Display Area

• Procedures for safe use of tools, equipment, and materials
• Identify types of display units
• Use methods and tools to clean display
• Prepare display areas, fixtures and display units in accordance with merchandise presentation standards and visual display guidelines

LU2: Arrange Display

• Apply principles of visual displays and merchandise presentation
• Describe processes of product labelling and pricing
• Arrange displays according to layout specifications

LU3: Maintain Display

• Apply principles of maintaining display areas
• Explain maintenance guidelines
• Maintain cleanliness and visual appeal of displays

LU4: Dismantle Display

• Procedures of dismantling displays
• Dismantle display appropriately

Certificate Obtained and Conferred by

Statement of Attainment (SOA) from SkillsFuture Singapore (SSG)