Course Overview
Artificial intelligence (AI) tools have dramatically changed the world of creative content in terms of speed, scale, and cost. Generative AI tools like ChatGPT and Midjourney have enabled creative professionals to increase their scale of production, experiment more imaginative content and speed up content creation.
Creative professionals like copywriters, graphic designers, social media marketers, video content producers and digital marketers will benefit from this 3-day hands-on training workshop that covers the whole suite of creative production process from planning to production using AI tools.
The course starts with creating a customer-centric content plan and creative brief. Learners will be provided with templates and tools to create the optimal creative brief and choose the right AI tools for content production.
The focus of the 3-day course will be the hands-on practice of using relevant AI tools for copywriting, image, audio, and video production. Learners will be given real-life marketing content briefs as class projects and to use AI tools to create the relevant content.
The class will conclude by examining the legal, regulatory, copyright, and ethical issues of AI creative content.
Course Objectives
Upon completing this course, participants will be able to:
- Apply relevant AI tools to their creative content planning and production.
- Use the right AI tools to help in copywriting, visual, audio and video content production.
- Able to create customer-centric creative briefs to direct AI creative process.
- Understand the ethical, legal, and copyright challenges in the use of AI tools in the creative process.
Pre-requisites
- Proficiency in computer usage.
- Basic knowledge of navigating digital tools.
- Ability to understand and communicate in English (reading and writing).
- Basic familiarity with digital creative tools is a plus. No prior AI knowledge required.
- Keen interest for online content creation and eagerness to learn AI applications for creative tools.
System Requirement |
Must Have: Please ensure that your computer or laptop meets the following requirements.
Good to Have:
Not Recommended: |
Course Outline
Day 1: Customer-Centric Creative Content Planning
- The customer-centric content planning process & templates
- Creating an optimal creative brief
- Choosing the right generative AI tools
- How to use ChatGPT in various creative process
- Mini project and case studies
Day 2: Generative AI for Creative Content
- AI for image editing and manipulation
- AI for storyboarding and scripting
- AI for visual generation (images, photos, and illustration)
- AI for audio creative (e.g., text-to-speech, songs, and jingles)
- AI for video creation (complete video creation process)
- Presentation of AI creative content
Day 3: Key Considerations in Using AI Tools
- Human vs AI creative content
- Cost considerations and tool selection
- Legal, regulatory, and copyright issues
- The ethical issues (e.g., deepfakes, fake expertise, etc.)
- Final Project Presentation
Certificate Obtained and Conferred by
Upon completion of the course and assessment, students will be awarded NTUC Learning Hub Certificate of Completion.
* Candidates need to successfully complete the course with
- 75 % attendance
- Pass the assessment
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Subjects
More Information
- NTUC LearningHub
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