NTUC LearningHub

Course Overview

 

Artificial intelligence (AI) tools have dramatically changed the world of creative content in terms of speed, scale, and cost. Generative AI tools like ChatGPT and Midjourney have enabled creative professionals to increase their scale of production, experiment more imaginative content and speed up content creation.

Creative professionals like copywriters, graphic designers, social media marketers, video content producers and digital marketers will benefit from this 3-day hands-on training workshop that covers the whole suite of creative production process from planning to production using AI tools.

The course starts with creating a customer-centric content plan and creative brief.  Learners will be provided with templates and tools to create the optimal creative brief and choose the right AI tools for content production.

The focus of the 3-day course will be the hands-on practice of using relevant AI tools for copywriting, image, audio, and video production. Learners will be given real-life marketing content briefs as class projects and to use AI tools to create the relevant content.

The class will conclude by examining the legal, regulatory, copyright, and ethical issues of AI creative content.

Course Objectives

 

Upon completing this course, participants will be able to:

  • Apply relevant AI tools to their creative content planning and production.
  • Use the right AI tools to help in copywriting, visual, audio and video content production.
  • Able to create customer-centric creative briefs to direct AI creative process.
  • Understand the ethical, legal, and copyright challenges in the use of AI tools in the creative process.

 

Pre-requisites

 

  • Proficiency in computer usage.
  • Basic knowledge of navigating digital tools.
  • Ability to understand and communicate in English (reading and writing).
  • Basic familiarity with digital creative tools is a plus. No prior AI knowledge required.
  • Keen interest for online content creation and eagerness to learn AI applications for creative tools.

System Requirement

Must Have:
Please ensure that your computer or laptop meets the following requirements.

  • Operating system: Windows 10 or MacOS (64 bit or above)
  • Processor/CPU: 1.8 GHz, 2-core Intel Core i3 or higher
  • Minimum 20 GB hard disk space.
  • Minimum 8 Gb RAM
  • Webcam (The camera must be turned on for the duration of the class)
  • Microphone
  • Internet Connection: Wired or Wireless broadband
  • Latest version of Zoom software to be installed on computer or laptop prior to the class.

Good to Have:

  • Wired internet connection
  • Wired internet will provide you with stable and reliable connection.
  • Dual monitors
    Using a dual monitor setup will undoubtedly improve your training experience, enabling you to simultaneously participate in hands-on exercises and maintain engagement with your instructor.

Not Recommended:
Using tablets is not recommended due to their smaller screen size, which could cause eye strain and discomfort over the course of the program's duration.

 

Course Outline

 

Day 1: Customer-Centric Creative Content Planning

  • The customer-centric content planning process & templates
  • Creating an optimal creative brief
  • Choosing the right generative AI tools
  • How to use ChatGPT in various creative process
  • Mini project and case studies

Day 2: Generative AI for Creative Content

  • AI for image editing and manipulation
  • AI for storyboarding and scripting
  • AI for visual generation (images, photos, and illustration)
  • AI for audio creative (e.g., text-to-speech, songs, and jingles)
  • AI for video creation (complete video creation process)
  • Presentation of AI creative content

Day 3: Key Considerations in Using AI Tools

  • Human vs AI creative content
  • Cost considerations and tool selection
  • Legal, regulatory, and copyright issues
  • The ethical issues (e.g., deepfakes, fake expertise, etc.)
  • Final Project Presentation

 

Certificate Obtained and Conferred by

 

Upon completion of the course and assessment, students will be awarded NTUC Learning Hub Certificate of Completion.

* Candidates need to successfully complete the course with

  1. 75 % attendance
  2. Pass the assessment
Categories
More Information
  • NTUC LearningHub
Sponsored Content
Location
  • NTUC Trade Union House, 73 Bras Basah Road. S.189556, Singapore, Central Singapore Community Development Council 189556

  • No comments yet.
  • Add a review
    error: Content is protected !!