What's In It for Me
- Understand the different Meta channels and how they fit into an organisation marketing strategy and target customers.
- Appreciate the features of each Meta channels. Be able to assess channels’ advantages and disadvantages to propose suitable channels and marketing activities for intended objectives and target customers.
- Discover content types for different Meta channels and develop marketing plans for specific channels.
- Learn the different types of marketing communications tactics and curate relevant content to reinforce the organisation's competitive advantage, key messages and brand.
- Comprehend elements of marketing campaign to implement marketing activities such as timely release and outreach maintenance on specific Meta channels.
- Acknowledge factors that optimise marketing effectiveness and be able to apply methods to optimise effectiveness of marketing on a specific Meta channel.
- Find out how to evaluate the effectiveness of marketing campaigns through a specific channel.
Course Overview
The Meta Certified Digital Marketing Associate Programme is a certification program offered by Meta Blueprint that focuses on providing foundational proficiency in digital marketing skills. The program is designed for entry-level digital marketers who want to develop their knowledge and expertise in building online presences across Meta platforms, purchasing ads and optimising performance on the Facebook, Messenger, Instagram and Meta Audience Network.
This course seeks to equip learners with the essential knowledge and abilities to obtain the Meta certification through a Meta Blueprint Certification Examination.
Course Objectives
- The course offers a fundamental understanding of Meta channels and their significance in an organisation's marketing strategy. Learners will also be able to utilise Meta advertising platforms to help an organisation reach its target audiences and achieve its intended objectives.
- By the end of the course, learners will gain insights into Meta channels selection, content creation, and campaign implementation, ultimately leading to more targeted and impactful marketing efforts. Additionally, learners will learn how to evaluate the success of their campaigns on specific Meta channels, enabling them to make data-driven decisions for future marketing endeavours.
Pre-requisites
- Proficiency in computer usage.
- Basic knowledge of navigating digital tools.
- Ability to understand and communicate in English (reading and writing).
- Experience and interacted with other users on Meta channels (Facebook, Instagram and WhatsApp) and have a general understanding of their purpose and functionality.
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System Requirement |
| Must Have: Please ensure that your computer or laptop meets the following requirements.
Good to Have:
Not Recommended: |
Course Outline
Module 1 : Introduction To Meta Channels
Module 2 : Facebook & Messenger In Integrated Marketing
Module 3 : Instagram & WhatsApp In Integrated Marketing
Module 4 : Content Types Across Meta Channels
Module 5 : Contents & Ideas Across Meta Channels
Module 6 : Advertising & Guidelines
Module 7 : Meta Ads Manager: Ads Creation & Management
Module 8 : Optimise Meta Ads Effectiveness
Module 9 : Meta Privacy, Data Protection & Blueprint Best Practices
Certificate Obtained and Conferred by
Awarded SF Statement of Attainment (SOA)
Upon completion of the course and assessment, students will also be awarded with this SF SOA by SkillsFuture Singapore (SSG): MED-SNM-3035-1.1 - Integrated Marketing
Students will also be awarded NTUC Learning Hub Certificate of Completion.
* Candidates need to successfully complete the course with
- 75 % attendance
- Pass the assessment
Categories
More Information
- NTUC LearningHub
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