Upon completing this course, participants will be able to:
- Apply information from appropriate sources in planning for new business opportunities
- Conduct environmental scan in identifying potentials in business in order to achieve organisational objectives
- Conduct customer need analysis in determining market demand
- Evaluate business opportunities through identifying criteria for development
- Consolidate information prepared for implementation of a business plan
- Evaluate business plans in alignment with the identified opportunities and plans
Pre-requisites
The admission requirements are:
- Able to listen and speak English at a proficiency level equivalent to the Workplace Literacy Level 4
- Able to read and speak English at a proficiency level equivalent to the Workplace Literacy Level 4
- Able to use Numeracy skills at a proficiency level equivalent to the Workplace Numeracy Level 4
Course Outline
LU1: Introduction to business concepting and identification of viable business opportunities
- Understand factors and step to business visualisation
- Gathering and Extractomg information from reliable sources to analyse market potential
LU2: Understand the economic factors in the potential market
- Establishing mechanism of industry, stakeholders, customers, competitors
- Conducting environmental scan to identify internal and external factors that impact organisational objectives
LU3: Conduct market segmentation and analysis of customer demographics
- Establishing customer profile and needs
- Determining market demand
LU4: Evaluate business opportunity
- Identifying criteria for evaluation of business opportunities
- Consolidating information prepared for the implementation of the business plan
LU5: Implementing the business plan
- Formulating unique selling proposition
- Developing, planning and implementing new business plans with clear value proposition
- Forecasting financial performance and establishing costs
Certificate Obtained and Conferred by
Upon meeting the attendance and assessment(s) criteria, participants will be awarded with a digital Statement of Attainment (SOA), accredited by SkillsFuture Singapore. SOA will be reflected as [code name i.e., RET-PNI-4002-1.1 Business Opportunities Development]
Categories
More Information
- NTUC LearningHub
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