Bachelor of Business (Marketing) by RMIT University (SIM GE)

Developed and awarded by RMIT University, Australia.

Founded in 1887, RMIT is one of Australia’s original educational institutions. RMIT has a 5-Star QS ranking for excellence in higher education and is 15th highest-ranked university in Australia (QS World University Rankings 2019-20). RMIT is ranked 21st in the world and 5th in Australia among universities less than 50 years old (QS Top 50 Under 50 index 2019). RMIT is among the world’s top 150 universities in Computer Science and Information Systems, Business and Management Studies, Accounting and Finance, Engineering (Chemical); Engineering (Mechanical, Aeronautical and Manufacturing); and Geography (QS World University Rankings by Subject 2018).

RMIT has been in partnership with SIM since 1987, with close to 40,000 SIM-RMIT graduates. www.rmit.edu.au. The Bachelor of Business (Marketing) has a successful history of producing outstanding graduates for the marketing industry. Blending practical theory with modern, industry-based learning; the programme aims to prepare students for a career in the world of marketing.

Students will develop skills across a broad range of business areas, whilst specialising in marketing activities such as brand and product management, market research, advertising, business development, promotion and many others. Students will gain a thorough theoretical appreciation of the marketing discipline as well as specific practical skills and knowledge that will be of immediate value of workforce.