This programme is designed to equip students with practical skills in Search Engine Marketing (SEM) and Search Engine Optimisation (SEO). These are popular  skills in the marketing industry as employers often sought specialists to help generate leads, build their brand visibility and optimise their search engine ranking in the highly competitive web space.


After this course, students will be able to:

  • Understand the Concept of Micro Moments and fundamentals of Search Engine Marketing
  • Learn the Google Ads auction tool
  • Use keyword research tool
  • Set up an optimised paid search campaign
  • Understand SEO and implement SEO tactics
  • Measure success of SEM and SEO campaigns


More Information
  • (Local Institution) Kaplan
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  • Kaplan City Campus (Wilkie Edge), 8 Wilkie Rd, Singapore, Central Region 18, Singapore

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