This programme is designed to equip students with practical skills in social media, video and content marketing. These are popular skills in the marketing industry, as growing businesses need content specialists to craft creative advertisements to elevate their brand standing and engage social media audiences effectively.


After this course, students will be able to:

  • Understand the basic principles of Social Media Marketing
  • Learn the concepts of Content and Inbound Marketing
  • Learn and practice Facebook and Instagram marketing and advertising methods
  • Understand Video Marketing and practice YouTube advertising
  • Practise LinkedIn and other Social Media platform marketing
  • Implement measurements and metrics for Social Media Marketing


More Information
  • (Local Institution) Kaplan
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  • Kaplan City Campus (Wilkie Edge), 8 Wilkie Rd, Singapore, Central Region 18, Singapore

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