This instructor-led course is designed for those who want to prepare for the Display Advertising certification. It covers the basic and advanced concepts, and the best practices for creating, managing and optimising Display campaigns.
We recommend that you have the on-the-job experience running a Display campaign to increase your chances of passing the exam.
The 2-Day Advanced Google Ads Display Certification course will guide you on:
- The value of display advertising on the Google Display Network
- The benefits for brand and direct response advertisers
- Advertising on YouTube
- Advertising on mobile
- Measuring and optimising performance for display campaign
- Certify your proficiency in Display Advertising
- Enhance your competency
- Gain an edge on competitors
- Improve your prospects
Display ads on the Google Display Network
- Understanding the value of display and the Google Display Network
- Plan a Google Display Network Campaign
- Create your ads
- Implement a campaign
- Measure performance
- Optimise and refine
Display ads on YouTube
- Understanding display advertising on YouTube
- Planning and implementing a YouTube campaign
- Creating ads for YouTube
- Measuring and optimising performance
- Optimise and refine
Display ads on mobile devices
- YouTube mobile ad formats
- About video ad formats
Take the Google Ads Display Certification exam
Participants will undergo experiential learning through mini-lectures, case studies, group discussions, role plays, quizzes, and videos.
Required
Participants should bring along personal laptops for the training.
This course is suitable for digital marketers, media planners, brand managers, and marketing professionals.
Categories
More Information
- (Local Institution) MDIS - Service Quality Centre
Add a review