This instructor-led course is designed for those who want to prepare for Google Search Advertising certification. It covers the basic and advanced concepts, including best practices for creating, managing, measuring, and optimising search ad campaigns across the Search Network.

 

We recommend that you have the on-the-job experience running a Search campaign to increase your chances of passing the exam.

 

The 2-Day Advanced Google Ads Search Advertising Certification course will guide you on:

  • The basics of Google Ads
  • Creating effective text Ads
  • Enhancing your Ads with extensions
  • Tracking conversion to improve performance
  • Evaluating campaign performance

 

Key Benefits
  • Certify your proficiency in Search Advertising
  • Enhance your competency
  • Gain an edge on competitors
  • Improve your prospects

 

Course Contents

Search Fundamentals Review

  • Search fundamentals review
  • About your account organisation
  • Using broad match
  • About broad match modifier
  • Account, campaign, and ad group performance
  • About ad position and ad rank
  • Actual cost-per-click (CPC): Definition

Ad Formats

  • Ad formats
  • Ad extensions

Ad and Site Quality

  • Check your quality score
  • Understanding landing page experience
  • Create an effective mobile site
  • About invalid traffic

AdWords Tools

  • Overview of Google Ads tools
  • See your account history
  • Keyword tools
  • Targeting tools
  • Bidding and Budgets tools
  • Troubleshooting tools
  • About AdWords Editor

Performance Monitoring and Reporting

  • Performance monitoring and reporting
  • Introduction to AdWords reporting
  • Interpreting AdWords reports
  • Additional performance insights

Optimising Performance

  • Optimising performance
  • About recommendations
  • Campaign experiments
  • About ad scheduling
  • About keyword insertion
  • Improve your account with recommendations

Performance, Profitability, and Growth

  • Profitability and lifetime value

AdWords API

  • Google Ads Application Programming Interface (API)
  • About Google Ads API (AdWords API) versioning
  • Using AdWords API

Take the Google Ads Search Advertising Certification exam

 

Learning Methodology

Participants will undergo experiential learning through mini-lectures, case studies, group discussions, role plays, quizzes, and videos.

 

Required

Participants should bring along personal laptops for the training.

 

Who Should Attend

This course is suitable for digital marketers, media planners, brand managers, and marketing professionals.

 

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  • (Local Institution) MDIS - Service Quality Centre
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