This instructor-led course is designed for those who want to prepare for the Shopping Advertising certification. It covers the basic and advanced concepts, setting up a Merchant Center account and product data feed, and creating and managing Shopping campaigns.
We recommend that you have on-the-job experience running a Shopping campaign to increase your chances of passing the exam.
The 2-Day Advanced Google Shopping Ads Certification course will guide you on:
- Merchant Center account creation and management
- Product data feed submission and optimisation
- Creating and managing Shopping campaigns in Google Ads
- How do Shopping ads work?
- Shopping campaign bidding and optimisation
- Certify your proficiency in Shopping Ads
- Enhance your competency
- Gain an edge on competitors
- Improve your prospects
Overview of how Product Listing Ads work
- About Google Merchant Center
- About Shopping campaigns and Shopping ads
Create a Google Merchant Center account
- Set up your account
- Verify and claim your website URL
- Set up a multi-client account
- Navigate Google Merchant Center
Create your product data feed
- Product data specification
- Provide high-quality data
- Supported file formats
- Upload a feed
Create Shopping campaigns in AdWords
- Requirements for Shopping campaigns
- Create a Shopping campaign
- Manage a Shopping campaign with product groups
- Use custom labels for a Shopping campaign
- Use campaign priority for Shopping campaigns
- Monitor and optimise your Shopping campaigns
- Use the bid simulator with Shopping campaigns
Take the Google Shopping Ads Certification exam
Participants will undergo experiential learning through mini-lectures, case studies, group discussions, role plays, quizzes, and videos.
Required
Participants should bring along personal laptops for the training.
This course is suitable for digital marketers, media planners, brand managers, and marketing professionals.
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More Information
- (Local Institution) MDIS - Service Quality Centre
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