This instructor-led course is designed for those who want to prepare for Google Video Advertising certification. It covers the basic and advanced concepts, including best practices for creating, managing, measuring, and optimising video advertising campaigns across YouTube and the web.
We recommend that you have on-the-job experience running video ads campaigns to increase your chances of passing the exam.
The 2-Day Advanced Google Video Ads Certification course will guide you on:
- Using video ads on YouTube and the Google Display Network to help your clients meet their advertising goals
- Video advertising campaign creation and management
- Video ad formats
- Measuring ad performance and optimise campaigns
- Certify your proficiency in Shopping Ads
- Enhance your competency
- Gain an edge on competitors
- Improve your prospects
An overview of video advertising
- About advertising on YouTube?
- Changes to using YouTube with Google+
Campaign creation and management
- Create a TrueView video campaign
- About video ad formats
- About targeting for video campaigns
- About remarketing to YouTube viewers
- About the ad approval process
- About reserved media placements on YouTube
Performance measurement and optimisation
- Measuring image and video ad performance
- About video ad metrics and reporting
- Measuring brand awareness
- Tips for creating effective video ads
- Tips for optimising your video campaign
- YouTube Analytics basics for Creator Studio Classic
Take the Google Video Ads Certification exam
Participants will undergo experiential learning through mini-lectures, case studies, group discussions, role plays, quizzes, and videos.
Required
Participants should bring along personal laptops for the training.
This course is suitable for digital marketers, media planners, brand managers, and marketing professionals.
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