Customer Acquisition with SEO Masterclass (Level 1) (16 hrs) by MDIS

• Discover end-to-end SEO process, resources, and scope of work that works for improving search rankings, traffic, and ultimately, conversions and revenue
• Create the type of content that is preferred by both users and search engines
• Conduct technical checks to keep your site healthy and well-tuned for SEO performance
• Planning and measure SEO success and ROI
• Acquire backlinks to improve website authority and rankings
• Factors that convert users into customers
• Create a start-to-finish strategy

Ranking Factors in 2018

• SEO is constantly changing, yet many fundamentals remain the same. This module will give a holistic overview of the SEO landscape and a deep-dive into the latest algorithm changes on Google that every marketer needs to know.
  – Understand factors of influence in SEO
  – How search engine work
  – SEO framework and methodology

10 Keyword Research Steps to Content Arbitrage

• Keyword research is at the core of SEO strategy. Marketer needs to have a strategic process to consistently discover and rank the top keywords.
  – Learn how to identify highly commercial keywords for your brand
  – Quick wins on how to discover a set of keywords which you can rank for
  – Map keyword research to the customer journey

How to Create Content that Ranks (and Keep it That Way)

• Discover proven minor tweaks to your content strategy that could drastically increase your natural or organic visibility.
  – Learn about topic modeling
  – How to curate content based on what your consumers want to read
  – Writing content for the search engines and consumers

80 / 20 Link Building

• Building authoritative links to your site will increase your domain authority and long-term traffic growth.
  – Learn the strategic importance of having backlinks
  – Practical ideas on how to build backlinks

Local SEO

• Local SEO provides one of the best ways to stand out among competitors since many companies have yet to figure out how the local SEO works. This module will deliver an approach on how local SEO works.
  – Setting up local business presence
  – Planning the correct website structure for local presence

7 Steps to Becoming a Technical SEO Professional

• Learn about having an efficient process for Technical SEO and obtaining insider knowledge.
  – Learn how to execute basic SEO audit for your business
  – On-page SEO best practices
  – Learn about the unethical SEO practices

Pulling it All Together – Creating a Strategy

• This module will teach you how to create and execute an end-to-end SEO strategy.
  – Integrating SEO and PPC marketing
  – Developed a holistic “search” performance

Measuring Search Engine Optimisation Success

• Reporting and measuring are the challenging parts of an SEO campaign. Especially in today’s multi-channel and multi-device environment, it is hard to attribute ROI to specific campaigns.
  – What to expect in SEO reporting and managing SEO agencies
  – Benchmark organic search performance and goals
  – Create organisational buy-in for the future

Participants will undergo experiential learning through mini-lectures, case studies, group discussions, role plays, quizzes, and videos.

This course is suitable for:

• Individuals with few years’ of marketing communications experience who want to gain strategic SEO skills
• Business owners who want to have local and regional presence on the search engines
• Digital marketers who want to strengthen the fundamentals of search marketing
• Brand managers whose roles involve the research, planning, development, delivery, and analysis of marketing communications