This instructor-led course is designed for those who want to prepare for the Google Ads Fundamental certification. It covers the basic and intermediate aspects of online advertising and Google Ads, the benefits of online advertising, creating and managing a Google Ads campaign, and measuring and optimising your campaign’s performance.
We recommend that you have on-the-job experience running a Google Ads campaign to increase your chances of passing the exam.
The 2-Day Google Ads Fundamental Certification course will guide you on:
- Using online advertising and Google Ads to help your clients meet their advertising goals
- Google Search Network and Google Display Network campaign creation and management
- Measuring ad performance and optimising campaigns
- Industry best practices and strategies
- Certify your proficiency in Google Ads
- Enhance your competency
- Gain an edge on competitors
- Improve your prospects
Understanding the value of online advertising
- Grow your business with Google Ads
- Where your ads can appear
- How are costs calculated in Google Ads?
- About Quality Score
Setting up an AdWords campaign
- About Google Ads campaign types
- How do ad groups work?
- About keywords
- About campaign budgets
- Write successful text ads
- About Keyword Planner
Measuring and optimising performance
- About conversion tracking
- Account, campaign, and ad group performance
- Evaluating ad performance on the Search Network
- Optimising your campaign for online sales
Take the Google Ads Fundamental exam
Participants will undergo experiential learning through mini-lectures, case studies, group discussions, role plays, quizzes, and videos.
Required
Participants should bring along personal laptops for the training.
This course is suitable for digital marketers, media planners, brand managers, and marketing professionals.
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- (Local Institution) MDIS - Service Quality Centre
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