The Art of Influencing and Persuasion by MDIS

The ability to effectively influence and persuade lies at the heart of our personal and professional lives.  The capacity to persuade is the key to effective leadership; whether the goal is to convince one person in a face-to-face encounter, influence a group in a meeting, sway an entire organisation, or win over the broader community.

This program is based on proven principles and techniques of effective persuasion derived from the psychology of human behaviour. The powerful tools acquired on this program work in written communications and public speaking. They also work in one-on-one and small group interactions where most persuasion takes place.

Upon completion of this workshop, participants will be able to;

• Gain insight into personal behaviour and understand how our personality and work behavior influences our ability to persuade and influence others
• Understand the interpersonal skills needed for persuasive influencing
• Complete a behaviour analysis and understand their influencing style
• Determine how our social skills and interactions determine our ability to influence and persuade others
• Master Cialdini’s 6 principles of persuasion
• Understand how to be assertive but not aggressive or passive
• Develop assertive influencing skills with all stakeholders including your boss
• Create an action plan for greater persuasion