Course Overview

A strong, engaging web presence is a key element for success in marketing and driving sales in the todays digital age.  And Websites are cornerstone to a cohesive digital strategy for a business. If created with conversion centric design and managed with the right technology and processes, it can underpin Sales and Marketing efforts for any commercial establishment.

 

This course teaches Web Design principles and key elements needed for creating an engaging website. It also takes the Learner through the simple technicalities needed to develop and maintain a website.

 

This course equips participants with skills required to design, develop and maintain a website for their business or personal online presence. At a broad level, course topics cover

  •   Basics Best Practices of Website Design
  •   Enhancing User Experience & Design for Conversions
  •   Website Development using WordPress CMS
  •   Maintenance and tracking Website visitorship

Each topic unit is accompanied with activities to enable Learners to practice, retain and recall the learning.

 

Who Should Attend

  • Business Owners who want to establish a commendable Web Presence for their Business
  • Entrepreneurs venturing into Online Business or wanting to leverage Internet Marketing in order to acquire customer
  • Young Graduates, Working Adults who would want to pursue a career in Web Design/Development and Digital Marketing

 

Course Duration

1 Days / 7 Hours

 

Course Outline

WEBSITE DESIGN FUNDAMENTALS

  •  Key Elements of Website Design
  •  Design Hacks Icon Sets, Font Pairing, Color Schemes, Design Templates (themes), etc
  •  Role of Content & your Target Audience
  •  Designing Vital Pages of the Website

ENHANCED DESIGN - UX & CONVERSION FOCUS

  •   Sales Funnel
  •   Structure and Information Architecture
  •   Website Discoverability
  •   User Experience & Conversion Centric Design

WEBSITE DEVELOPMENT

  •   Pre-Development Tasks
  •   Development Tools & Technology
  •   WordPress CMS
  •   Extending Website Functionality

WEBSITE MANAGEMENT - MAINTAINING & MONITORING

  1.   Website Security & Housekeeping
  2.   Software & Content updates
  3.   Monitoring Performance
  4.   Google Tools: Analytics & Search Console

 

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More Information
  • (Local Institution) NTUC LearningHub
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