What's In It for Me
- Understand the impact of Artificial Intelligence (AI) trends on marketing and business.
- Learn and practice using AI tools for marketing planning and execution.
- Able to use AI software to speed up market research, get competitive intelligence and analyze market trends.
- Learn how to create marketing content like visuals, copywriting, and videos faster and more effectively with AI software.
- Research new technology in AI that helps business increase sales and reduce costs.
- Save time by learning and getting hands-on practice on a complete suite of AI marketing tools in class rather than searching manually for AI solutions.
- Able to choose the right AI tools that are relevant to your business and industry.
Course Overview
The explosion of new artificial intelligence (AI) tools for businesses started in November 2022 with the launch of ChatGPT. Since then, many related AI tools have been developed and it is important that business owners and marketers take advantage of the latest AI tools to increase their business competitiveness and improve marketing effectiveness.
The 3-day Empowering Digital Marketers with Essential AI Tools is a practice-oriented class to expose learners to relevant and latest AI marketing tools for their day-to-day marketing activities.
Day 1 of this hands-on course introduces learners to AI marketing tools to help businesses examine market trends, competition, and customer research. Learners will then use ChatGPT to create marketing plan, market segments, customer personas, storyboards, and other copywriting applications. Learners will practice using ChatGPT and other free AI tools to complete market research, customer analysis and copywriting projects in class.
Day 2 introduces powerful free or low-cost AI tools for content production. Learners will practice using generative AI tools to develop corporate brand kits, photos & images, videos, website, and landing pages.
Day 3 focuses on the use of AI tools to create compelling ads, setting up effective digital advertising campaigns and ad campaign optimization. The class will conclude with the latest AI tools for marketing campaign analysis, data visualization and data analytics.
Course Objectives
Upon completing this course, participants will be able to:
- Apply relevant AI tools to their day-to-day marketing activities.
- Research and evaluate new AI tools for marketing in the fast-evolving AI landscape.
- Conduct market research, undertake competitive intelligence, and create marketing plan more effectively using AI solutions.
- Generate marketing content like videos, social media posts, landing pages and website faster and cheaper with AI software.
- Analyze marketing and campaign data better with powerful AI tools.
- Assess and select the right AI marketing tools to invest in and use.
Pre-requisites
- Proficiency in computer usage.
- Basic knowledge of navigating digital tools.
- Ability to understand and communicate in English (reading and writing).
- Basic familiarity with digital marketing concepts and tools is a plus. No prior AI knowledge required.
- Keen interest for online marketing and eagerness to learn AI applications in the field.
System Requirement |
Must Have: Please ensure that your computer or laptop meets the following requirements.
Good to Have:
Not Recommended: |
Course Outline
Day 1: AI in Marketing Planning
- The Marketing Planning Process
- AI for market and trend research
- AI for competition research
- AI for consumer journey and consumer research
- AI copywriting tools
- Mini Project
Day 2: Generative AI for Content Production
- Customer-centric content planning
- AI tools for brand identity kit
- AI for visual (images, photos, and illustration) generation
- AI for video creation (complete video creation process)
- AI for website and landing page
- Presentation of AI creative content
Day 3: AI for Advertising and Marketing Analytics
- AI tools for digital ad campaigns
- AI for data visualization
- AI for reporting and analytics
- How to evaluate and choose the right AI tools
Certificate Obtained and Conferred by
Upon completion of the course and assessment, students will be awarded NTUC Learning Hub Certificate of Completion.
* Candidates need to successfully complete the course with
- 75 % attendance
- Pass the assessment
Categories
More Information
- NTUC LearningHub
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