Course Overview
The only programme endorsed by TikTok
Social media content creation has become essential for both individuals and corporations to achieve their goals; the advent of social media platforms like TikTok has revolutionised the way businesses run.
This program will help participants apply design thinking methodologies and execute design thinking processes to challenge norms and conventions in the organisation. There will be a special focus on problem-solving for digital transformation in an increasingly digital world. Adopting new methods to reach new segments for organisations.
The workshop, conducted by Design Thinking experts and endorsed by TikTok, will ensure participants work through the six stages of the Design Thinking process to facilitate unique and innovative solutions, while improving the quality of content produced on the TikTok platform. A practical approach will be taken where learners will produce TikTok videos that embodies their creativity to solve real problems.
Course Objectives
By the end of the programme, participants will be able to:
- Build-up empathy and realise true innovations in social media content creation
- Internalise the design thinking mindset
- Create solution prototypes for social media content creation
- Test prototypes in real-world testing
- Review stakeholders’ feedback
Course Outline
LU1: Overview of Design Thinking
- The Different social media platforms
- What’s in it for me
- What’s in it for business
- What’s in it for me
- The Design Thinking Process – An introduction
- Concept and Importance of Design Thinking
- Diverging and Converging
- The 6 steps of Design Thinking
- Step 1 – Understanding
- Step 2 – Observe
- Step 3 – Point of View
- Step 4– Ideate
- Step 5 – Prototype
- Step 6 – Test
- Case Study
- Learning Activity: Choose your Design Challenge.
- A project challenge is a “How might we” statement that invites you to apply what you have learnt from the Design Thinking process to social media content creation
- You will work on this project challenge throughout the 2-day course a present a final project before course end
LU2: Empathize and Understand
- What is empathy
- Design Thinking Step 1: Understanding
- Design thinking Step 2: Observe
- The importance of observation
- 6 tips for observation
- Traits of a Design Thinker
- Integrate Empathy & Understanding
- TikTok Case Study: Understand and Observe
- Learning Activity: Conducting an Empathy Experience
LU3: Defining Needs
- Design Thinking Step 3: Define Point of View
- What forms a good Point of View
- Formulate a good Point of View
- Crafting your Point of View
- TikTok Case Study: Finding the Right Focus
- Learning Activity: Finding the right Focus
LU4: Ideating for Solutions
- Design Thinking Step 4: Ideate
- Ideation Techniques
- Generating Depth
- The Ideation Process
- Metrics for Defining a Successful Implementation of Design Thinking
- Social media metrics
- TikTok Case Study
- Learning Activity: The Art of Ideating
LU5: Prototyping
- Design Thinking Step 5: Prototype
- Why Prototype
- Principles of Prototyping
- Types of Prototypes
- Prototyping Methodologies
- TikTok Case Study
- Learning Activity: Prototyping
LU6: Testing to Validate
- Design Thinking Step 6: Test
- Why Test the Prototype?
- Use of Digital Tools for Prototype Testing
- Compile Results for Analysis and Improvement
- Tiktok Analytics for testing
- TikTok Case Study
- Learning Activity: Testing to Validate
LU7: Design Thinking Culture
- Embed Design Thinking Across Organization
- Preparing the Organization for a New Mindset
- Change Management with Customer Centric
- TikTok Case Study
- Local company' example
LU8: How Design Thinking is Used in Other Organizations
- How social media is used in healthcare sector
- How Singapore government engages the public via all popular social media vehicles
- How to build awareness and promote engagement to Gen Z through short videos
Certificate Obtained and Conferred by
Participants who have successfully demonstrated competence in all the knowledge and skills requirements in this programme will be awarded with a Statement of Attainment (SOA) by SkillsFuture Singapore (SSG). This programme is offered on a modular basis only.
- Mapped to Design Thinking Practice (SF) DSN-ACE-4014-1.1
Categories
More Information
- NTUC LearningHub
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