Graduate Diploma in Digital Marketing by Singapore Institute of Management

This programme is developed and awarded by the Singapore Institute of Management, Singapore.

This 12-month programme is for you if you intend to:

• Focus on delivering value for customers using communications and digital intelligence in engaging customers with new media
• Appreciate and apply various digital marketing strategies to different business models in reaching integrated marketing objectives
• Explore the goals of digital initiatives, along with clearly targeting digital personas, and using new and social media platforms to gain insights to support business decision making
• Learn the use of aspects of business analytics, customer relationship management and data mining to advance business analysis and marketing practice