This programme is developed and awarded by the Singapore Institute of Management, Singapore.


This 12-month programme is for you if you intend to:

  • Focus on delivering value for customers using communications and digital intelligence in engaging customers with new media
  • Appreciate and apply various digital marketing strategies to different business models in reaching integrated marketing objectives
  • Explore the goals of digital initiatives, along with clearly targeting digital personas, and using new and social media platforms to gain insights to support business decision making
  • Learn the use of aspects of business analytics, customer relationship management and data mining to advance business analysis and marketing practice


More Information
  • (Awarding University) SIM Global Education
  • (Local Institution) SIM Global Education
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