Digital Marketing – Fundamental by Kaplan

This course is designed for new entrants to the world of digital marketing. Students will be immersed in face-to-face practical training, hands-on exercises, case studies and interactive games to guide them on fundamental to advanced knowledge on Google AdWords and Analytics technologies and prepare them for the examinations.

After attaining the certification, it can open doors to a career in digital marketing and help one stand out from the crowd at entry-level positions. For professionals, it means they have what it takes to understand how to analyse their website performance and execute search engine marketing (SEM) campaigns in Search Advertising.