Bachelor of Business in Marketing and Web Communication (Double Major) by Murdoch University (Kaplan)

Have you ever scrolled through your Facebook or Instagram feed, only to see ads pop up for something you were looking at that morning? Or perhaps you noticed that your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to lead us to what we are looking for.

In this programme, you will learn about different kinds of marketing including: social media, content, digital, influencer, traditional and more. See marketing theory brought to life through case studies and your work with real clients to develop real marketing plans. You will graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.

Students have the option to enrol in either single or double majors.

PROFESSIONAL MEMBERSHIP

Member of the Australian Marketing Institute (AMI)¹

¹ Professional membership is available to holders of recognised tertiary (or degree) qualifications in marketing who have started an active career in marketing or those with significant practical marketing experience.