The course introduces students to web analytics tools, social media measurement tools and e-commerce analytics.  Students will learn how to apply the digital measurement tools to create reports and guide business marketing decision making.


On successful completion of this course, students are able to:

  1. Understand the basic framework for digital marketing measurement and how to put together an effective digital measurement programme
  2. Understand and implement web analytics tools (like Google Analytics) to gather website data and create meaninful insights to improve site performance
  3. Learn basic social media measurement tools and technologies, and create useful social media marketing reports & insights


Complete the following Digital Marketing courses and be awarded with a Professional Certificate in Digital Marketing:

  1. Digital Marketing Tools and Techniques
  2. Social Media Marketing
  3. Digital Marketing Analytics


More Information
  • (Local Institution) PSB Academy
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