This course introduces students to the Internet, social media and mobile revolution that have changed the way businesses conduct marketing activities. Students will learn how to gain online business opportunity through paid advertising, social media marketing and more.
On successful completion of this course, students are able to understand the fundamentals of digital marketing, the new marketing processes and frameworks
Complete the following Digital Marketing courses and be awarded with a Professional Certificate in Digital Marketing:
- Digital Marketing Tools and Techniques
- Social Media Marketing
- Digital Marketing Analytics
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- (Local Institution) PSB Academy
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