In this course, which is targeted at both new and established managers, Jimmy Sanderson and Sean D. Williams will teach the essential skills for managing the most relevant marketing tasks of sports organizations in order to communicate effectively with their diverse audiences and achieve positive results.


Provide principles and strategies to help thrive in the very competitive marketing field. The course also will provide strategies and resources to develop and implement marketing plans and maximize marketing efforts on social media.

  • Describe the unique nature and challenges of marketing in sports organizations.
  • Identify successful strategies for sport marketing via digital and social media.
  • Evaluate strategies for successfully marketing to sponsors and fans.
  • Create a successful marketing plan for a sport organization.


More Information
  • (Local Institution) PSB Academy
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