Students will learn how to create Facebook, YouTube and Google Adwords campaigns, and apply online acquisition and engagement channels to drive traffic to the digital assets (website, mobile app and social media pages.


On successful completion of this course, students are able to:

  1. Understand the basics of customer acquisition and engagement models
  2. Create live advertising campaigns on Facebook and Google AdWords
  3. Create a YouTube TrueView ad campaign
  4. Appreciate the various types of digital marketing channels


Complete the following Digital Marketing courses and be awarded with a Professional Certificate in Digital Marketing:

  1. Digital Marketing Tools and Techniques
  2. Social Media Marketing
  3. Digital Marketing Analytics


More Information
  • (Local Institution) PSB Academy
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