When conducting sales presentations we are often faced with the challenge of how to transfer our value proposition to an audience that is impatient, easily distracted or overwhelmed with too much information or options.
In order to persuade and convince our audience, we need to gain their attention, simplify our proposition and ignite their emotions in a way that makes them move towards our goal. The impact of storytelling and how it helps to gain interest, attention and ignite the emotions that influence buying behaviour will be covered in this workshop
Upon completion of this workshop, participants will be able to;
- Appreciate the fundamentals of preparation and delivery
- Apply the five-step approach to persuasive presentations
- Learn the power of storytelling in persuading the audience
- Apply storytelling in order to engage and influence the audience
Categories
More Information
- (Local Institution) MDIS - Management Development and Consultancy
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