Course Objectives
- Understand the principles and concepts of generative AI
- Identify and evaluate the potential use cases of generative AI in their respective industries
- Understand the limitations and ethical considerations of generative AI
- Develop and use basic generative AI models using tools such as ChatGPT
- Learn from relevant case studies of generative AI applications in various industries
Pre-requisites
- No technical background is required for this course, but participants should have a basic understanding of artificial intelligence concepts.
- Hardware & Software
This course will be conducted as a Virtual Live Class (VLC) via Zoom platform. Participants must own a zoom account and have a laptop or a desktop with “Zoom Client for Meetings” installed. This can be downloaded from https://zoom.us/download
System Requirement |
Must-have:
Please ensure that your computer or laptop meets the following requirements.
Good-to-have:
Not recommended: |
Course Outline
Module 1: Introduction to Generative AI
- Overview of generative AI and its potential applications
- Real-world applications and use cases for business professionals
- The future of generative AI and its potential impact on industries
- Understanding the different types of generative AI models and how they work
Module 2: Generative Text: Content Creation with ChatGPT
- Understanding the concept of generative text and its applications in different industries
- Text generation, summarization, and personalization
- Using ChatGPT for qualitative insights in data analysis
Module 3: Generative Text: Prompt Engineering for Effective Communication
- Principles of effective prompt design
- Techniques for crafting high-quality prompts
- Tailoring prompts for specific business use cases
Module 4: Image Generation with DALL-E, Stable Diffusion and GANs
- Overview of Generative AI for Image Generation
- Understanding how to use Generative AI for Image Generation
- Using Generative AI for image generation in advertising and e-commerce
Module 5: Generative Media: Audio and Video
- Overview of Generative AI for audio and video synthesis
- Using Audio and Video Synthesis for Marketing & Advertising
- Generating lifelike avatars using Generative AI Tools
Module 6: Leveraging Generative AI for Market Research
- Identifying trends and opportunities with AI-driven analysis
- Enhancing customer segmentation and targeting
- Gathering and analyzing consumer feedback with ChatGPT
Module 7: Ethical Considerations and Future Implications
- Responsible AI usage for non-technical professionals
- Privacy and data protection concerns
- The evolving landscape of jobs and the future of work
- Job displacement and creation due to AI advancements
Module 8: Case Studies
- Overview of recent developments and advancements in generative AI
- Review of relevant case studies of generative AI applications in different industries
- Q&A session
Hands-on Workshops
This course features hands-on workshops for a practical learning experience.
Certificate Obtained and Conferred by
Certificate of Achievement from NTUC LearningHub will be issued to participants who have met at least 75% attendance and passed the prescribed assessment(s).
Categories
More Information
- NTUC LearningHub
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